Content Plan

You know you should be posting. You just don't know what.

A Content Plan is the most affordable way to work with me. No big strategy document, no theory, just a clear list of exactly what to publish and where, so you can stop staring at a blank screen and actually get found.

From $400 · one-off · the most reasonable way for any small business to grow

Content marketing services for small businesses, across every channel

Marketing doesn't happen on your website alone anymore. Google, AI search, social media, email and your Google Business Profile all feed each other. A plan that only thinks about social leaves you invisible everywhere else. I build content marketing services around how people actually find businesses now, not the 2019 playbook.

Do you need a content plan?

You already have a rough sense of where your business is heading. You don't need someone to map out your whole direction, you need someone to tell you what to actually make and post. Maybe you can't justify a full marketing strategy yet, or you'd just rather do the work yourself. Either way, this gets you moving.

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Who this is for

A content audit of where you stand now. A prioritised list of the pages, topics and posts that will actually build authority, mapped across your website, socials, your Google Business Profile and the questions people are asking Google and AI search. The right format for each (what should be a page, what should be a post, what should be a video). And a content calendar so you know what to publish and when. The execution is up to you, the thinking is done for you.

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What you get

Marketing doesn't happen on your website alone anymore. Google, AI search, social media and your Google Business Profile all feed each other, and content that isn't built for the way people search now just disappears. This plan is built around how people actually find businesses today, not the 2019 playbook.

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Why this matters in 2026

What's the difference between a content plan and a marketing strategy?

A marketing strategy decides your direction. Who you're for, what makes you different, which channels are worth your time, and what you're trying to achieve. It answers why and where.

A content plan assumes that direction is roughly sorted. It picks up where strategy leaves off and answers what and when. What to publish, in what format, and in what order, so the work gets done. There's still strategic thinking behind it. I just don't hand you a 30-page document to justify it.

That's why it's the more affordable option. A content plan starts at $400, a full marketing strategy at $750. If you already know where you're heading and you just need a clear list of what to make, the plan is all you need.

  • Content marketing is earning attention instead of buying it. Useful pages, posts, emails and videos that bring the right people to your business and keep them there. Done well, it keeps working long after you publish, unlike an ad that stops the moment you stop paying.

  • No. A content calendar is the schedule, the dates and platforms each piece goes out on. A content plan is the thinking behind it: what to create, in what format, and why. The calendar is one part of the plan. I build both.

  • All of it. Social is one channel. Real content marketing services cover your website, search, email and Google Business Profile too, because they feed each other.

  • A one-off Content Plan starts at $400. If you need your overall direction sorted first, a full marketing strategy is from $750. No lock-in retainer.

  • You can. Plenty do, badly, for months. The plan skips the guessing so you start with a list that's already thought through. You bring the business. I bring the plan.

Should I use AI to make a content plan for my business?

You should. I use AI every day and it's brilliant. The catch is that AI is only as good as the person using it. It doesn't give you a great plan, it gives you what you asked for. The real skill is knowing what to ask. If you'd rather hand it to someone who does this all day, that's where I come in.